Divisions BuildFlow Talent Realty Capital About Contact
HM CRE Group · Houston, Texas

Building
Success
Together

Four integrated divisions serving the full commercial real estate ecosystem — consulting, talent, realty, and capital under one trusted platform.

Explore Our Divisions Start a Conversation
HM CRE GroupHM BuildFlow ConsultingHM Talent ConnectHM Realty AdvisorsHM CapitalHouston Texashmcregroup.comCRE Advisory Talent Realty CapitalHM CRE GroupHM BuildFlow ConsultingHM Talent ConnectHM Realty AdvisorsHM CapitalHouston Texashmcregroup.comCRE Advisory Talent Realty Capital
Division A · Active
HM BuildFlow
CRE Consulting & Financial Advisory
Division B · Active
HM Talent Connect
CRE Recruiting & HR Advisory
Division C · Active
HM Realty Advisors
CRE Brokerage & Leasing
Division D · Active
HM Capital
CRE Investments & Capital Advisory
Our Team

The People Behind
HM CRE Group

A team of CRE specialists with hands-on experience across financial infrastructure, talent acquisition, real estate operations, and capital markets.

Adeel Arain
Adeel Arain
Founder & Managing Partner
HM CRE Group
CRE financial infrastructure specialist with deep expertise in ERP implementation, construction accounting, multifamily operations, and development lifecycle reporting.
Jennifer Torres
Jennifer Torres
Director of Talent Acquisition
HM Talent Connect
10+ years placing CRE accounting and finance professionals with developers, REITs, and property management companies across the US.
Marcus Webb
Marcus Webb
Senior CRE Consultant
HM BuildFlow
Former CRE controller specializing in financial reporting, budget modeling, and process optimization for mid-size developers and operators.
Priya Sharma
Priya Sharma
Financial Systems Specialist
HM BuildFlow
ERP implementation expert with hands-on experience in Yardi, MRI, and AppFolio integrations for multifamily and commercial real estate portfolios.
4Divisions
Four active divisions under one CRE platform
100%CRE Focused
Every service purpose-built for commercial real estate
TXHouston HQ
One of the most active CRE markets in the US
2024Est.
Built from the ground up for CRE operators & investors
HM CRE Group
Houston
Texas
Est. 2024
About HM CRE Group

One Platform,
Four Divisions

HM CRE Group is a Houston-based commercial real estate platform built to serve the full CRE ecosystem. Operated under HM Holdings LLC, our four divisions work in concert — from the financial systems that power CRE operations, to the talent that drives them, to the properties and capital that build them.

We believe infrastructure, people, property, and capital are inseparable. Each division reinforces the others — creating a flywheel of value for developers, operators, and investors across the CRE space.

CRE
Sector Focus
4×
Integrated Divisions
TX
Houston HQ
∞
Growth Mindset
Our Divisions

Four Divisions,
One Vision

HM BuildFlow
HM Talent Connect
HM Realty Advisors
HM Capital
HM BuildFlow
HM BuildFlow Consulting
Division A · Active
HM BuildFlow Consulting

HM BuildFlow Consulting helps commercial real estate developers, investors, and operators optimize operations, improve cash flow, and maximize project success. We provide hands-on advisory, strategic guidance, and process improvement services to streamline your business and drive results.

Business Strategy & Development
  • CRE business planning and growth strategy
  • Process diagnostics to optimize operations
  • Revenue and expansion opportunity identification
  • Redirecting drained costs for efficiency
Financial Management
  • Accurate and timely financial reporting
  • Cash flow improvement and monitoring
  • Treasury management system setup
  • Budgeting and expense optimization
Technology & Systems
  • ERP implementation and integration
  • Paperless check and e-filing solutions
  • Document management and cloud storage
  • Software evaluation and recommendations
Process Optimization
  • SOP creation and documentation
  • Workflow optimization across departments
  • Staff training and operational handover
  • Process standardization and risk reduction
Additional Capabilities
  • Project feasibility and financial modeling
  • Operational review for development projects
  • Hands-on implementation support
  • Ongoing advisory for continuous improvement
Schedule a Consultation →
or email us directly: buildflow@hmcregroup.com
HM Talent Connect
HM Talent Connect
Division B · Active
HM Talent Connect

HM Talent Connect helps commercial real estate and business organizations attract, retain, and develop high-performing talent. From staffing strategy to operational integration, we streamline human capital management for growth and efficiency.

Strategic Talent Acquisition
  • CRE-specific talent sourcing
  • Workforce planning and gap analysis
  • Executive search and onboarding
  • Compensation benchmarking
HR Process Optimization
  • Workflow design and SOP implementation
  • Paperless onboarding and compliance
  • Streamlined HR operations
  • HR software diagnostics and integration
Training & Development
  • Employee skill development and career pathing
  • Leadership and management coaching
  • Performance evaluation systems
  • KPI dashboards and tracking
Compensation & Payroll
  • Payroll setup and tax compliance
  • Benefits administration and reporting
  • Incentive programs for retention
  • Recruiting analytics and dashboards
Additional Capabilities
  • Recruiting analytics and dashboards
  • Temporary and project-based staffing
  • Strategic workforce consulting
  • HR software diagnostics and integration
Request a Talent Strategy Session →
or email us directly: talent@hmcregroup.com
HM Realty Advisors
HM Realty Advisors
Division C · Active
HM Realty Advisors

HM Realty Advisors provides expert guidance, advisory, and referral services across the commercial real estate market. We connect clients with trusted licensed professionals, support transaction advisory, and help buyers, sellers, and tenants navigate the CRE landscape with confidence.

Property Acquisition & Sales
  • Market research and property evaluation
  • Buyer representation agreements
  • Deal structuring and negotiations
  • Off-market deal sourcing
Leasing & Tenant Services
  • Commercial tenant representation
  • Lease analysis and negotiation
  • Tenant retention strategy
  • Landlord representation
CRE Investment Advisory
  • Financial modeling for acquisitions
  • Risk assessment and return analysis
  • Portfolio optimization strategies
  • CRE investment trends and intelligence
Transaction Support
  • Due diligence management
  • Contract review and document management
  • Legal, finance, and construction coordination
  • Asset management advisory
Additional Capabilities
  • Market intelligence and reporting
  • CRE networking and investor relations
  • Deal sourcing and off-market opportunities
  • Asset management advisory
Connect With Our Realty Network →
HM Capital
HM Capital
Division D · Active
HM Capital

HM Capital is our CRE education and advisory division focused on helping clients understand how commercial real estate capital structures work. We provide clarity on investment concepts, capital stack fundamentals, and GP/LP frameworks — empowering our clients to make informed decisions when working with licensed investment professionals.

Understanding Investment Structures
  • How GP/LP structures work in CRE
  • Capital stack fundamentals (equity, debt, mezz)
  • How deal analysis and underwriting works
  • Syndication and joint venture fundamentals
Acquisition Process Education
  • Understanding due diligence in CRE deals
  • How CRE transactions are structured
  • Document management
  • Asset management advisory
Investor Reporting & Transparency
  • How LP reporting and communication works
  • CRE financial performance metrics explained
  • Distribution waterfall concepts explained
  • Building your CRE investor network
CRE Back-Office Operations
  • Back-office ops for deal-level LLCs
  • ERP and accounting system integration
  • SOP creation and financial handover
  • Portfolio diversification advisory
Additional Capabilities
  • CRE market trends and investment landscape education
  • How to evaluate CRE investment opportunities
  • Portfolio diversification concepts for CRE investors
  • Introduction to joint ventures and partnerships in CRE
Learn About CRE Capital →
Educational Disclaimer: HM Capital provides CRE capital education and general advisory content only. We do not solicit investments, offer securities, or engage in investment advisory activities requiring registration. All content is informational. Consult a licensed financial or investment advisor before making investment decisions.
The Real Cost of Getting CRE Wrong

How Good Businesses
Bleed Money Silently

Most CRE operators don't fail because of bad deals. They fail because of broken systems, wrong people, and accounting practices that hide the truth until it's too late.

Financial Infrastructure
Talent & Hiring
Capital & Investment

Construction and CRE development companies lose millions annually to accounting practices that were never designed for their complexity. Here's what's actually happening inside most firms — and what it costs them.

Wrong ERP for the Job
Using QuickBooks or basic accounting software for multi-project construction portfolios. These tools lack job costing, WIP reporting, and draw management — costing you hours weekly and accuracy permanently.
Lender draw rejections
No GAAP-Compliant Job Costing
Without proper GAAP job costing, you can't see which projects are profitable until they're finished — by then it's too late to course-correct. Percentage of completion method errors cause massive restatements.
Audit failures
No Internal Controls (SOX)
No approval workflows, no segregation of duties, no audit trails. A single employee can process invoices, cut checks, and reconcile accounts. This is how construction fraud happens — and it happens more than you think.
Fraud exposure
No WIP Reporting
Work-in-Progress schedules are required by lenders and investors to track project status. Companies without proper WIP reporting get delayed draws, lose lender confidence, and can't close new financing.
Cash flow stalls
Manual AP & Paper Processes
Paper invoices, manual check runs, and email approvals create bottlenecks, late payments, and vendor disputes. Subcontractors file liens because your AP team is 45 days behind on processing.
Lien exposure
No SOPs or Process Documentation
Every key process lives in someone's head. When that person leaves — and they will — the business stalls. Month-end close takes three weeks instead of five days because there's no documented process.
Key person risk
Fix My Financial Infrastructure

The wrong hire in a CRE accounting or operations role doesn't just underperform — they create compounding problems that take months to unwind. Here's what bad hiring decisions actually cost construction and real estate companies.

General Accountant in a CRE Role
Hiring a general bookkeeper or corporate accountant without construction experience. They don't understand AIA billing, retainage, lien waivers, or percentage-of-completion — the fundamentals of the industry.
Financial misstatements
Wrong Software Skills
Hiring someone who knows QuickBooks when your firm runs Yardi or Procore means months of retraining — or worse, data entry errors that corrupt your financial records and project tracking.
Data integrity issues
Controller vs CFO Confusion
Many growing CRE firms hire a Controller when they need a CFO, or vice versa. A Controller manages backward-looking records. A CFO manages forward-looking capital strategy. Wrong hire = wrong results.
Strategic misalignment
High Turnover, Repeated Costs
A bad hire who leaves after 8 months costs you 50-100% of their annual salary in recruiting, onboarding, and lost productivity. Multiplied across a growing team, this becomes a serious drag on growth.
$50K+ per bad hire
No Succession Planning
Your entire financial close process depends on one person who has never documented anything. When they give two weeks notice, your month-end close collapses and your investors stop getting reports on time.
Investor confidence loss
Cultural Misfits in Fast-Paced Dev
Development and construction environments are high-pressure, deadline-driven, and often chaotic. Staff hired from corporate or public accounting firms frequently struggle with the pace and the ambiguity of early-stage development companies.
Morale & productivity drop
Find the Right CRE Talent

Most CRE operators understand deals — but structuring capital correctly is where fortunes are made and lost. Here's what you need to know about the capital stack before you raise your next dollar.

No GP/LP Agreement Structure
The General Partner manages the deal and puts in sweat equity. Limited Partners provide capital and take passive returns. Without a clear operating agreement, disputes over control, fees, and distributions destroy partnerships and deals.
Partnership disputes
Misunderstood Preferred Returns
An 8% preferred return means LPs get paid 8% on their invested capital before the GP sees a dollar of profit. Many sponsors miscalculate preferred returns or structure waterfalls incorrectly — leading to investor claims and legal exposure.
Investor disputes
Commingling Funds
Running multiple deal-level LLCs through one bank account is one of the most common and dangerous mistakes. It pierces the corporate veil, exposes personal assets, and destroys your ability to produce clean investor reporting.
Legal liability
Wrong Capital Stack Structure
Senior debt → Mezzanine → Preferred equity → Common equity. Each layer has different risk, return, and rights. Sponsors who don't understand the stack over-dilute their equity or take on debt they can't service at stabilization.
Over-leveraged deals
No LP Reporting Systems
Investors expect quarterly reports, distribution notices, and K-1s. Sponsors without proper reporting infrastructure lose LP confidence, struggle to raise for the next deal, and often face redemption demands at the worst possible time.
Capital flight
No Promote / Waterfall Modeling
The promote is the GP's incentive — typically 20-30% of profits above the preferred return. Without a properly modeled waterfall, sponsors either give away too much upside to LPs or promise returns they can't deliver.
Misaligned incentives
Talk to HM Capital
Your Path Forward

The Roadmap to CRE Success

From broken systems and wrong hires to a scaled, investor-ready CRE operation — here's exactly how we get you there.

1
Phase 1
Diagnose
We audit your current accounting systems, ERP setup, team structure, and financial reporting. Identify every gap, risk, and inefficiency before we touch anything.
Systems auditTalent reviewRisk map
2
Phase 2
Fix the Foundation
Implement GAAP-compliant accounting, deploy the right ERP, build SOPs, and establish internal controls. Your books become a source of truth — not a source of stress.
ERP setupGAAP complianceSOPs
3
Phase 3
Build the Right Team
Place CRE-specific accounting, finance, and operations talent who understand your systems, your pace, and your industry from day one. No retraining. No guesswork.
CRE recruitingRight-fit hiringOnboarding
4
Phase 4
Scale with Confidence
With clean financials, the right team, and investor-ready reporting in place — you can raise capital, attract lenders, and take on larger projects without operational drag.
Investor reportingLender readyDraw management
5
Phase 5
Grow & Transact
With your operation running cleanly, HM Realty and HM Capital support your next acquisition, leasing deal, or capital raise — completing the full CRE lifecycle under one platform.
HM RealtyHM CapitalFull lifecycle
Industry Insights

Quick Wins for CRE Operators

Actionable tips from the field — the moves that immediately improve your financial clarity, team performance, and capital positioning.

HM BuildFlow
Financial Infrastructure Tips
1
Run a WIP schedule every month. Not quarterly. Not at year-end. Monthly WIP gives you and your lenders a real-time view of project health and over/underbilling positions.
2
Separate every project into its own cost code structure. Lumped costs = no visibility. Job costing at the cost code level tells you exactly where margin is leaking on every project.
3
Never let one person control AP end-to-end. Approval, processing, and reconciliation should always be three different people or steps. This is the simplest internal control that most firms skip.
4
Your ERP should match your project type. Residential developers need different systems than commercial operators. Yardi is not the right fit for everyone — and QuickBooks is rarely right for anyone doing $10M+ in projects.
5
Document your month-end close process as an SOP. If your close takes more than 7 business days, the process is broken. A documented close checklist cuts time and eliminates errors.
HM Talent Connect
CRE Hiring Tips
1
Always test CRE software knowledge before hiring. Ask candidates to walk you through how they would book a construction draw, process a retainage release, or set up a job cost code. If they can't — they're not CRE-ready.
2
Hire for the phase you're in, not the phase you want to be in. A 5-property operator needs a hands-on Controller. A 50-property operator needs a strategic CFO. Hiring ahead of your stage creates expensive mismatches.
3
Culture fit in construction is non-negotiable. Development and GC environments are fast, pressure-filled, and deadline-driven. Ask behavioral questions about pace, ambiguity, and conflict. Technical skills are trainable — temperament is not.
4
Pay market rate for CRE accounting talent. Underpaying a Controller by $15K/year costs you far more in turnover, errors, and missed deadlines. The CRE accounting talent market is specialized and competitive.
5
Document roles before you recruit. A clear job description with software requirements, reporting structure, and deliverables attracts better candidates and reduces misaligned expectations after the hire.
HM Capital
CRE Capital Tips
1
Model your waterfall before you raise, not after. Run your distribution waterfall at multiple return scenarios — base, upside, and downside. If your preferred return is 8% and your projected IRR is 9%, your LP gets almost everything. Know your numbers.
2
One LLC per deal, one bank account per LLC. This is not optional. It protects your personal liability, enables clean LP reporting, and keeps your books auditable. Commingling is the #1 operational mistake in CRE syndication.
3
Understand the full capital stack before you close. Senior debt, mezzanine, preferred equity, and common equity each carry different rights, costs, and risks. Know exactly where you sit in the waterfall before you sign anything.
4
LP reporting cadence builds trust faster than returns. Send quarterly updates even when there's nothing exciting to report. Investors who hear from you regularly become repeat investors. Silence creates anxiety and redemption requests.
5
Negotiate your promote structure before capital is raised. A standard 80/20 split with a 20% promote above an 8% pref is a starting point — not a rule. Know what your deal quality, track record, and market competition justify before you lock in terms.
The HM Promise

Our Commitment to Your Success

Every client engagement comes with our full commitment to quality, transparency, and measurable results. We don't just advise — we implement, execute, and stay until it works.

01
Industry-First Expertise
Every recommendation is grounded in real CRE experience — not generic consulting frameworks applied to your industry. We've worked inside the deals we now consult on.
02
Hands-On Execution
We don't hand you a deck and leave. We implement alongside your team, configure the systems, and stay until your people are trained and the solution is live.
03
Measurable Results
Every engagement is tied to clear deliverables and outcomes — whether that's a live ERP system, a placed hire, or a signed lease. No ambiguity, no scope creep.
Why HM CRE Group

Experience. Innovation. Results.

We're not generalists. Every engagement, every placement, every system we build is purpose-designed for the commercial real estate industry.

CRE Specialists
Everything we do is built for commercial real estate. Deep sector expertise means faster results and fewer mistakes for our clients.
Integrated Platform
Consulting, talent, realty, and capital under one platform — your teams, systems, and strategy always aligned.
Proven Approach
Tested methodologies from real-world CRE experience. We've built and operated what we consult on.
Houston-Based
Rooted in one of the most active CRE markets in the country, with the reach to serve clients nationally.
Client Testimonials

What Our Clients Say

Real results from real CRE professionals — developers, operators, investors, and the talent who powers them.

"Working with HM BuildFlow to overhaul our accounting infrastructure was one of the best investments we've made. The Yardi implementation alone saved our team over 20 hours per week and gave us reporting clarity we never had before."
David R.
David R.
VP Operations, Houston Developer
HM BuildFlow
"HM Talent Connect placed our Controller in under three weeks. What impressed me most was how deeply they understood the CRE accounting skill set — not just matching resumes, but matching genuine expertise to our specific portfolio."
Sarah M.
Sarah M.
CFO, Multifamily Operator
HM Talent Connect
"The process optimization work BuildFlow did for our construction draws and WIP reporting completely transformed how we communicate with lenders. Our draw approval times dropped by 40%. That's real money saved."
James L.
James L.
Principal, Real Estate Developer
HM BuildFlow
"As a CRE accounting professional, HM Talent Connect was the first recruiter who truly understood what I do. They placed me in a role that was a perfect fit — within two weeks of our first conversation."
Michelle K.
Michelle K.
Controller, CRE Investment Firm
HM Talent Connect
"Having consulting and recruiting expertise under one roof at HM CRE Group means they understand our entire operation — not just one piece of it. The integration between the two divisions is seamless from a client perspective."
Robert A.
Robert A.
CEO, Property Management Co.
HM CRE Group
"The financial reporting framework HM BuildFlow built for our development portfolio gave us visibility we had been missing for years. Our investors noticed the difference in the very first quarterly report."
Lisa T.
Lisa T.
Managing Director, CRE Fund
HM BuildFlow
Get in Touch

Let's Build
Something Together

Ready to start a conversation?

Whether you need financial infrastructure, top CRE talent, realty advisory, or capital guidance — we'd love to hear from you. We'll be in touch within one business day.

Phone · 805-HM GROUP
(805) 464-7687
Location
Houston, Texas
Our Divisions
HM BuildFlow — CRE Consulting & Advisory
HM Talent Connect — CRE Recruiting & HR
HM Realty Advisors — CRE Advisory & Referral Network
HM Capital — CRE Capital Education & Advisory

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